Best branding strategy for small business, individual or startups.

Branding is the process of creating Brand-identity or developing brand names. Think about buying a mobile phone, big Brands like Samsung, Apple, Sony, Nokia comes in your mind, well that obvious. Whenever one wants to go for purchase a cell phone, he or she first checks the product lines from those giants.
 
Best branding strategy for small business, indivial or startups
Best branding strategy for small business, individual or startups
Benefits of Brand strategy
Brands or brand names create identity, value, and a kind of perception in peoples mind that their products are best. A good brand name makes things very easy for your sales force. It is a goodwill that gives you returns year after year. It is the pain of earlier times that gives pleasure in later.
Why a local small business should really care about marketing mix?
Small business, especially if it is start-up weather involved in product marketing or service may find tough luck in its initial span of marketing. As people tends to avoid those start-up firms and don’t believe them. Those believe should be earned. And branding helps you in that part.
Today we will only mention those techniques which doesn’t require too much money to invest. So what are these lets see.

Set a clear goal about your business. You must be very much clear about the facts, that Why you here.

Name your business; the name should be small, easy to remember.

Write a tagline and a message about your business; try to make it short, simple and touchy. Use it as a short advertising message.’ And most importantly stick with the tagline.

Create a graphic design logo of your business; logo must reciprocate your business goal. You can create a logo yourself or hire a logo designer. No fancy logo required initially.

Use your custom logo, Tag line and message in all business materials like business cards, brochure, invoice, pamphlets, glow shins, boards, packages etc.

Make website, chose a domain name with wisely, its better to go by the brand name or business name. Utilize social media to advertise or Direct response marketing. Create Facebook Page, Google+, LinkedIn pages, Instagram etc to spread your massage, brand logo, 

Search for social network, classified, business directories submit your websites here and write about your product or services.

Use YouTube for video demonstration of their products. Flicker, Instagram, Pinterest could be helpful displaying your product pictures.

These steps can surely help one to creation of initial buzz. But the buzzes will fade away fast, if you do not sticks with your promises you made in taglines. You must sticks with your goals and objective. After getting the clients it’s up to you to retain them. Everybody likes to get treated well. So with better customer service, Speedy delivery, after sales support, genuine deals you can expect a better return in the long run from your small business.